When I was 20 years old, I was just coming out of a 5 year relationship. I was a highschool nerd, I hung out with the nerd group at school, I went to lots of LAN parties (24 hours video game marathons), and yes I managed to snag a girlfriend at age 15. Not bad eh? Did I feel lucky? Absoultely not!
See, I made a crucial mistake in that relationship, a mistake almost every man makes at least once. I gave away my man card, I let her wear my trousers, I gift wrapped my balls in a jar for her, and worst of all I fashioned myself into her handbag. You see I was a ‘YES’ man, I let her do and say whatever she liked until such a time came that we only had one thing in common.. We both had no respect left for me! I hated that version of myself so much, but I couldn’t change, at least not right then.
It got worse..
2 months out of the relationship, I developed a severe generalized anxiety disorder. This left me trapped in my bedroom suffering with extreme panic attacks multiple times every day. I saw doctors, I went on medication, but ultimately nothing was working the way it needed to. So I was left to my own devices and I began to study.. I began to ask questions.. I read everything I could get my hands on that related to the brain and human behavior. Piece by piece, I got my life back together, but now I had something burning inside me, something I didn’t quite yet understand.
There’s something to be said for suffering; Those who suffer greatly are often imbued with a great compassion for others who suffer. What was burning inside of me was the desire to make a change to other mens’ lives in a way nobody had been able to do for me.
I turned my back on my illustrious engineering/Commerce degree, and attained my Diploma of Life Coaching instead. My parents were baffled, my family saw me as the black sheep, but I wanted to make a difference. I didn’t care what everyone else thought of me.
Getting to the point of being hugely successful with women was an exciting journey, but it was only a small piece of my journey. I saw within the PUA and dating coaching industry a huge lack of ethics, a lack of integrity, a lack of professionalism, and above all, a lack of rigorous psychological understanding of the way human relationships work.
I’m here, not to be the best pick up artist in the world. Someone else can have that title, and I hope it keeps them warm at night, I really do.
Instead, I live my life with passion because I strive at all times to be the best coach I can. I read a book a week on human behavior and motivational theory, I constantly develop myself and seek to improve my ability to get the best results possible from my students. Watching a student become more confident in themselves, watching them walk differently, and talk differently, seeing an emerging strut show itself for the first time in what used to be a painfully shy man, and knowing I helped to give him that strut is what gets me out of bed in the morning.
I’m now 29, and I run the biggest dating coaching company in Australia teaching men how to attract women, and women how to attract men. I wouldn’t stop doing this even if I won ten lotteries. It’s what gives my life meaning. I will push all my students to not only build their confidence, and improve their results with men, but to find their life’s passion and pursue it with every ounce of their fiber.
"There is an alarming amount of pain that men and women cause each other in the western world, a lot of this pain is borne out of low self confidence and an uncertainty about how to behave as a strong man or woman" - Damien
-Certification IV in Training and Assessment
-Diploma of Management
-Diploma in Life Coaching
2001: Damien commenced studying Engineering/Commerce at Sydney University
2004: Damien began hosting seminars talking to concerned parents about the Sydney drug scene and how it could impact the lives of their children.
2005: One year later, he started a Public Speaking business, ‘Communication Impact’, holding courses on both a private and commercial basis.
2006: He began working with a small group of professional trainers to establish a charitable self-confidence and communication skills company called ‘Interaction’ which runs a training course for young men and women wishing to improve their social skills, thereby raising money for various charity groups.
2007: He commenced working for one of the largest private Australian lending institutions in charge of writing and delivering a broad range of coaching programmes.
2008: He started School of Attraction and quickly became infamous for revolutionising the way that men think about seduction. His coaching is fully unique to the industry based of proven professional coaching techniques and School of Attraction has done very well since as a result.
2011: He introduced Ausralia's first women's dating and confidence program through the School of Attraction
Whilst Damien is very much the face of School of Attraction, Diviya is the force behind the scenes. Since Diviya has joined us in February of 2010, she is responsible for a diverse range of often unpredictable tasks ranging from identifying revenue opportunity to winging with a student as he tries to pick up a woman. She has raised our bar from great to amazing by perfecting course structures, impeccable customer service, unique marketing avenues and grand plans for the direction of our company.
Diviya brings dating and sexual experience, analysis and a vital female perspective to School of Attraction.
People often ask her how she got into this industry - She found out about it purely by accident. She happened to be at the Ivy one night and found out that a friend was being coached by Damien. Since then, she continues to be fascinated by the coaching and the huge progress men and women make in their lives.
‘I am immensely privileged to see people everyday who are taking control of their dating lives and are creating the relationships they truly deserve. I played a part in that success and that’s an awesome feeling’ - Diviya