When I was 20 years old, I was just coming out of a 5 year relationship. I was a highschool nerd, I hung out with the nerd group at school, I went to lots of LAN parties (24 hours video game marathons), and yes I managed to snag a girlfriend at age 15. Not bad eh? Did I feel lucky? Absoultely not!
See, I made a crucial mistake in that relationship, a mistake almost every man makes at least once. I gave away my man card, I let her wear my trousers, I gift wrapped my balls in a jar for her, and worst of all I fashioned myself into her handbag. You see I was a ‘YES’ man, I let her do and say whatever she liked until such a time came that we only had one thing in common.. We both had no respect left for me! I hated that version of myself so much, but I couldn’t change, at least not right then.
It got worse..
2 months out of the relationship, I developed a severe generalized anxiety disorder. This left me trapped in my bedroom suffering with extreme panic attacks multiple times every day. I saw doctors, I went on medication, but ultimately nothing was working the way it needed to. So I was left to my own devices and I began to study.. I began to ask questions.. I read everything I could get my hands on that related to the brain and human behavior. Piece by piece, I got my life back together, but now I had something burning inside me, something I didn’t quite yet understand.
There’s something to be said for suffering; Those who suffer greatly are often imbued with a great compassion for others who suffer. What was burning inside of me was the desire to make a change to other mens’ lives in a way nobody had been able to do for me.
I turned my back on my illustrious engineering/Commerce degree, and attained my Diploma of Life Coaching instead. My parents were baffled, my family saw me as the black sheep, but I wanted to make a difference. I didn’t care what everyone else thought of me.
Getting to the point of being hugely successful with women was an exciting journey, but it was only a small piece of my journey. I saw within the PUA and dating coaching industry a huge lack of ethics, a lack of integrity, a lack of professionalism, and above all, a lack of rigorous psychological understanding of the way human relationships work.
I’m here, not to be the best pick up artist in the world. Someone else can have that title, and I hope it keeps them warm at night, I really do.
Instead, I live my life with passion because I strive at all times to be the best coach I can. I read a book a week on human behavior and motivational theory, I constantly develop myself and seek to improve my ability to get the best results possible from my students. Watching a student become more confident in themselves, watching them walk differently, and talk differently, seeing an emerging strut show itself for the first time in what used to be a painfully shy man, and knowing I helped to give him that strut is what gets me out of bed in the morning.
I’m now 29, and I run the biggest dating coaching company in Australia teaching men how to attract women, and women how to attract men. I wouldn’t stop doing this even if I won ten lotteries. It’s what gives my life meaning. I will push all my students to not only build their confidence, and improve their results with women, but to find their life’s passion and pursue it with every ounce of their fiber. No woman on earth will make you feel so great a man as when you live your life passionately.
“There is an alarming amount of pain that men and women cause each other in the western world, a lot of this pain is borne out of low self confidence and an uncertainty about how to behave as a strong man or woman” – Damien
-Certification IV in Training and Assessment
-Diploma of Management
-Diploma in Life Coaching
2001: Damien commenced studying Engineering/Commerce at Sydney University
2004: Damien began hosting seminars talking to concerned parents about the Sydney drug scene and how it could impact the lives of their children.
2005: One year later, he started a Public Speaking business, ‘Communication Impact’, holding courses on both a private and commercial basis.
2006: He began working with a small group of professional trainers to establish a charitable self-confidence and communication skills company called ‘Interaction’ which runs a training course for young men and women wishing to improve their social skills, thereby raising money for various charity groups.
2007: He commenced working for one of the largest private Australian lending institutions in charge of writing and delivering a broad range of coaching programmes.
2008: He started School of Attraction and quickly became infamous for revolutionising the way that men think about seduction. His coaching is fully unique to the industry based of proven professional coaching techniques and School of Attraction has done very well since as a result.
2011: He introduced Ausralia’s first women’s dating and confidence program through the School of Attraction
Head Day Game Coach
I’m a naturally shy and introverted guy who likes to keep to myself. So when the three year relationship with my previous girlfriend ended, I was stuck.
Most of my friends had settled down or moved on, so my social circle had practically disappeared. Going to nightclubs to try to meet my next girlfriend didn’t appeal to me all, so I had literally no way to meet new women to date.
For a whole year after the break-up, I was very lonely and very single.
Eventually, an ex-girlfriend of mine recommended that I consider getting a dating coach, which led me to the School of Attraction website.
I contacted Damien about my interest and his response and ongoing exchanges were very helpful, prompting me to explore this option further. Damien kindly arranged for me to meet with Shayne, one of the School of Attraction coaches. I remember how nervous and how weird I felt waiting for him. “This isn’t normal,” I thought to myself. “Other people seem to get girlfriends without coaching, so why do I need help like this?” was another thought that popped into my head. I was also concerned about how out there and weird this coach could be, considering everything I read and heard about “peacocking” and other pickup practices that all seemed very unusual for me.
I met Shayne at a café and was immediately put totally at ease. Shayne was confident and very friendly. I could relate to him and see myself becoming like him, if I applied myself. He had gotten better with women through consistent action and he wanted to help me and others like me to achieve success with women as well.
We had coffee together and he told me tons of helpful information, and then even helped me to talk to some girls right then and there. His feedback, advice and support were fantastic and I decided right at that moment to sign up to the next available Sincere Seduction Intensive twelve week program.
Once the course started, I took all the excellent advice Damien gave myself and my fellow students and applied it right away, starting by setting small goals and achieving them. Over time, my confidence and skill at meeting and attracting women became good enough that I was getting numbers and getting dates with very attractive girls. I was loving life!
Being able to approach almost any woman I was attracted to in almost any situation and do my best to sweep her off her feet was what I’d always wanted to know how to do. And now I could do it!
From there, I fully dedicated myself to getting this area of my life totally handled once and for all. My full focus for the next six months was on becoming excellent with women, and that focus still remains to this day.
Whereas in the previous year I was only able to have a total of two dates in an entire year, I was now regularly having two dates a DAY and as many as ten dates a week. I was truly enjoying it.
I still made plenty of mistakes, but with Damien, Shayne and the other SOA members’ support, I was able to learn from and correct my mistakes straight away and keep progressing rapidly.
Before long, I had my first full seduction with a girl I had approached on the street. It felt amazing to know that I no longer had to rely on luck or friends to meet and sleep with girls. I had the skill and ability to have as many women in my life as I wanted and it was a very empowering feeling.
Soon after, I had another successful seduction, and then another one, and then five in one week. Ever since then, I’ve had a constant flow of beautiful girlfriends in my life. I genuinely care about and fall in love with every girl I’m with. Always having at least one beautiful girl in my life has made me a much happier and much more fulfilled person.
At a certain point, when my skills at Day Game had become very strong, I was offered the opportunity to become a School of Attraction coach. I was flattered and a bit intimidated by the prospect of it. I accepted the offer and dedicated myself to it. Ongoing training and advice from Damien has helped me become the best coach I could be.
Since that time, I have been incredibly focused on becoming an amazing coach. I put everything into my coaching sessions and self-reflect after every session to uncover what I can do better next time to ensure that I am constantly improving.
I now have over 1,000 hours of experience coaching Day Game and I’m very proud to have developed techniques and systems to help students get really good at Day Game really fast.
I’m tremendously grateful to be a School of Attraction coach. I get tremendous pleasure from helping students achieve success in this area of their lives. I truly believe that every guy has the ability to become excellent with women. It is my job and ultimate purpose to help as many guys as possible to achieve their goals with women, creating the romantic life they desire, and helping them to be able to have excellent experiences and relationships with women for the rest of their lives.
It all started off so well. At the age of 11 years old I had my first girlfriend…she was 14. She was quite adventurous and so was I, and I got to learn my way around the feminine form at a young age. Only one thing got in the way of ‘going all the way’ and that was puberty. Or the lack of it, to be precise. This became a huge sticking point which went on to dictate and set back my experience with women for years to come. I didn’t go through puberty until the age of 15 years old which meant psychologically I felt like a boy whilst all around me were ‘men’. My confidence took a nose dive and it wasn’t until the age of 19 when I finally touched a woman’s body again and lost my virginity. By that stage I was in the desperation zone. I had no confidence with women and I took what I could get, which wasn’t much.
After a few more ‘desperation’ relationships I found my first ‘love of my life’. However, after a blissful year of living together something completely unexpected happened…I became a Dad at the age of 22 years old. It turned my world on its head. I wasn’t ready to be a Father and I sank into 3 years of misery.
At the age of 25 I decided enough was enough and I parted ways with my girlfriend but remained in regular contact with my daughter. A little while afterwards I decided to become a Psychologist and went to Uni for the first time at the age of 27. This was the turning point in my life and my four years at Uni were the best of times and the worst of times. For a period of one Uni term I seemed to possess this uncanny power to attract and seduce women. I can’t explain it, and it disappeared as quickly as it appeared once that term ended. During my Uni years I also met the second ‘love of my life’ whom I spent 18 months with. This one ended bitterly. It took me three years to get over her and it wasn’t pretty.
After Uni I started work as an Organisational Psychologist in the UK and this is where I met the third ‘love of my life’. From the moment I saw her I knew she was ‘the one’. The only problem was…she hated me. I mean, she absolutely loathed and detested me. Why, who knows, but she wouldn’t even answer me if I asked her a direct question when standing in a line for a coffee. It took a year of constant campaigning to get her on a date. For our first date I took her to a comedy club. Half way through the date she turned to me and said, “this date is not going very well is it”. Still, after multiple shit tests, we became a couple and that is where I thought my story was going to end. As with all good stories, there was a twist. After 7 years she decided I couldn’t offer her the things she wanted…and we broke up. By this stage, I was 40 years old and on the other side of the world, without any friends or family. I said to myself, “how the fuck did this happen?”
The next two years were tough. I felt old, I felt past it and I felt unattractive. I resorted to Internet Dating as an easy way back into dating. It was awful. So many great ‘opportunities’ on the profiles but so many disappointments in person. I started to lose all hope. Then I turned to Speed Dating. This was better as you actually got to meet people and see them for real. The problem here was that once I had paid my $80, I often found myself in a room full of women I wouldn’t have talked to for free! Again, many disappointments and a growing sense of desperation. I tried going to night clubs but I just felt out of place. It was too loud, I was too old and the girls were too young.
In 2012 I decided to ‘find myself’. I took two months off of work and I circumnavigated Australia on my motorbike; 20,500kms. I wanted to face my fears both mental and physical. Anything that I became aware of on my trip which scared me, I did it. Except one. It was a profound moment in my life. I was in Darwin, the first city I had reached since straying off the beaten track. I found myself in a packed out pub, beautiful women everywhere. I desperately looked around to make eye contact in the hope someone would talk to me. No one did. I stood at the bar nursing a beer for two hours on my own. I had a sudden realisation that for the majority of my life I had suffered from debilitating approach anxiety; I had just managed to avoid these situations in recent years. Despite the fact there were more people around me that night than on any other day, I had never felt so alone. In that moment, I knew I had to do something radical to break this pattern of behaviour…but what?
That is where SOA comes in. After searching the Internet for answers, I found Damien. We met for a chat and I was convinced that SOA was for me. I loved the focus on being sincere and in bringing out the best qualities I had to offer. The entire SOA process appealed to my code of ethics as a psychologist and the professionalism of the coaches astounded me. The journey to SOA Coach wasn’t easy but it has been a hell of a ride! The program gave me the essential building blocks and steps of how to build attraction, yet allowed me to personalise it with my own content. It has been a life changing event in my life and I owe it all to SOA. No longer do I allow those limiting beliefs to hold me back.
As a coach, I look forward to working with anyone who is dedicated to the pursuit of excellence. There is no magic sequence of words which will get women to jump into bed with you. There is, however, a lot of hard work and dedication to self improvement required. If you would like to become part of a thriving and supportive community and you are willing to face your fears, then join us a SOA and change your life.
We’ve all met a guy who was always the ladies man, the guy who wasn’t particularly good looking and no matter what would happen in his life, no matter how down he got or how much he would struggle with life, broke with no job or prospects the one thing he never struggled with was women. Like somehow he had known a secret or had some sort of power that allowed him to somehow charm women and even have them chasing after him. He isn’t the greatest looking guy, some would say he was average or less than average looking but somehow he has gorgeous women surrounding him constantly like he is some strange phenomenon…. I was never that guy…
My name is Cristian and for most of my life I was not successful with women, I was always trying to figure out how these men were doing it…when I was 18 I was overweight, shy and quiet…some would even say I lacked a lot of confidence and at the time I can honestly say they were right. At the age of 20 I had a successful career, my own property and even a nice car however I still did not have beautiful women surrounding me. I used to think “there must be a code or a secret that I am just not getting” soon after I decided to lose weight, secretly hoping that this would be the key to my lack of success with women and after losing 27kilos and becoming skinny, I found out that it did not make that much of a difference.
I managed to get a girlfriend who I spent a year with however that was out of pure luck and I believe the only reason she took an interest in me was because at the time I was a DJ (yet another attempt to get women) however after we broke up, I found that I was still oblivious as to why I could not attract females and I wasn’t planning on being a DJ for the rest of my life to get girls. Being 22 at the time, feeling lonely after being broken up for 3 months, my ex already in another relationship…I was frustrated at the fact that I was not getting anywhere with women and I felt like I was not worth anything.
One sunday night after another unsuccessful weekend of “going to pickup” (Which really at that time meant, grab a beer, check out girls and chicken out” I decided to go to google and search “How to pick up a girl”. Yes I turned to google for the answer and to be honest, I don’t know why I did, I wasnt expecting it to give me the answer but little did I know at the time that this small miniscule task would have a massive impact on my life and my success with women…I could of decided to watch porn instead and called it a night, I imagine that if I did, I would not be here right now writing this.
However that small choice would open me up to a whole new journey, where I quickly learnt that success with women isn’t a phenomenon that some guys have and other will never get but more so a skill set to learn.
I read countless books and theories on body language, psychology, methodologies and even practised routines early on. I joined several pickup communities and became involved. I actively started learning how to pick up women. For the next 3 months into it, I would go out 4 times a week consistently to actively approach and talk to women yet I still had very little success and every time I wanted to quit or forget about game, I would be reminded of how lonely I felt, I had no choice, sooner or later I would have to deal with this problem so I might as well deal with it now, I looked for some guidance, someone who could help me along the way.
It was not until I came across Damien and the School of Attraction that my success with women Sky-rocketed and Started getting results, During his course I had done things I never thought I was capable of doing and I exceeded my own expectations when it came to women as a result.
My journey towards fixing this area of my life wasn’t easy and had what seemed to be an endless set of challenges and sticking points that I had to overcome, even to this day I learn something new. However when it came to the challenges I was not alone as the community as well as SOA was there to support me and with the combination of hard work and support from Damien and the Coaches, I finally became “that guy” and I was finally happy that I had control, My confidence and self worth went up and I felt better than I had ever felt in my life.
Half way through last year, I received a phone call from Damien, He had asked me If I would be interested in being a coach, I have always expressed my passion for helping others and my love for the dating culture so I accepted.
I had been through a rigorous journey and had gained a lot of insights and lessons through getting a handle on this stuff, I had support from the coaches throughout my journey and I know it really made the difference. I wanted to help guys fix this area of their lives because I know how it feels to struggle with women.
Upon accepting Damien’s offer, I started Coach Training. Let me tell you something about Damien, he is not easy to please when it comes to the quality of his coaches and he accepts nothing but the best. I can’t say he didn’t warn me prior to the training but he was not letting me off easily and he made sure to push me as hard as possible to accomplish all of tasks he had set out for me.
Mastering everything on Damien’s list was one of the most challenging things I have ever had to go through in my entirely life. I had lost 27 kilos, I had a great career and I had bought a house…I had paved my future at the age of 20 however this was harder than all of these combined and I could not thank Damien enough for it, I was good before taking on the coach training but after it I was at a whole new level.
Now 24 I am proud to be a School of Attraction coach, I love going out with guys and helping them become successful with women. I give them advice through my own experiences and dedicate myself to guiding them to their full potential.
The reason I do it is because I think every man deserve to have the women they desire in their lives which is why I enjoy coaching so much, I get to help men get closer to their end goal. Every time a student comes up to me with a massive smile on his face after getting a hot girls number, I am overwhelmed with a feeling of satisfaction. It is the most rewarding job I have ever had.
I was very much a late bloomer in all areas in my life, especially women.
In my teens I could barely look at, let alone talk to women I found attractive and appealing. I felt awkward, nervous and was unable to generate the attraction I so wanted with the opposite sex. The idea of having a positive, sexual and loving relationship with an amazing woman was foreign to me.
Then by pure luck, I fell in love with an unbelievable woman and spent 6 years together. So my interactions with women for the majority of my 20’s were in the context of friends or partners. I had little or no idea how to flirt, generate attraction or demonstrate intent in a confident, honest and masculine way. When I think back to the way I met women, alcohol was always a key factor.
In 2006 I became single. Due to my headspace, lack of understanding about the person I was and an inability to relate to women from a single mans point of view, I had some infrequent and alcohol fuelled lovers. I felt like I was fumbling through life, without direction and purpose.
Within a couple of years I fell into another long-term relationship, before I was ready. While she was an amazing woman I was not the man I needed to be in order to fill her heart with love.
After 3 beautiful and tumultuous years I was single again. Up until that point in my life I had never done anything to become a better person in any area of my life and it was a simple realisation that has brought about enormous and pervasive changes in my life. I realised that if I wanted to have an absolutely amazing woman in my life, I needed to become amazing myself.
Since that moment I have explored a number of different paths to become a better person, man and human in the world.
One of the big lessons I learnt was that having a coach and mentor was an incredibly powerful and life-changing concept. It could short circuit the need to slowly learn and discover the right way to do things.
I had read about the ‘Pickup’ industry online for sometime and I couldn’t believe that these men could have such success with women. I started to read everything I could get my hands on, watch every video available. However, I could see that this wasn’t enough to bring real change to my life. There also appeared to be a dishonest, manipulative side to the industry, which I instinctively disliked.
I was looking around at a number of the courses and by chance I attended one of the School of Attractions monthly seminars that changed everything. Damien’s passion, honestly and masculinity immediately drew me in. I signed up on the spot and haven’t looked back since.
I remember the first theory and practical sessions vividly and to this day I have not seen a student more fearful and in his head than I was. While I had always spent a lot of time in bars and clubs over the years, I had never been in a bar sober and the concept of walking up and talking to a beautiful woman without alcohol was incredibly scary.
As the course went on, I started to see some positive changes in my interactions with women, yet until I was getting the results I was after I kept pushing myself at every opportunity and when the course finished something changed. My interactions and experiences began to flow. I started having fun with women, getting numbers, getting dates and more. I started to see the potential.
Over the next 12 months I continued to work on myself including pushing through a number of limitations with women. I saw a possibility in myself to become a coach, to be able to share my experiences, life and success with women with other men. To be able to change peoples lives in an honest and positive way.
When I think back to the time before School Of Attraction, there was an air of confidence, but it was false confidence. I would make excuses about my life, have superficial and untrustworthy interactions with everyone I met, and be afraid of challenge and service. My experiences with women were haphazard, I ended up in the ‘friend zone’ more often than not and could not understand why.
Now I feel as though I am living my life on my edge in all areas of life, having wonderful interactions and relationships with women whether in the context of friends or lovers. My life now is one of positivity, honesty and courage. I am certainly not at the end of my path, but I can see where I am going in life and excited by the journey and progress I have made.