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All material based on peer reviewed scientific research and psychological principles


Don't change who you are, use honesty and integrity to build attraction


Long term training solutions with 100% guaranteed long term results

The Problem With Dating & Pickup

For over a decade we tried every method there is to help us attract, talk to and date women.

The problem is that most methods told us to lie, cheat and manipulate women. We had a problem with that.

Making women feel bad was making us feel worse about ourselves. Not cool.

So we did some digging and here's what we found.

Research demonstrates manipulation leads to long term resentment making relationships unsustainable
Women know a man is lying with 94% accuracy, only women often let men get away with it
A Recent poll showed the #1 reason women reject men is Fakeness or Untrustworthiness
Studies show that when you hurt others, it is massively damaging to your self esteem

So off we went in search of a better solution...

We looked at redesigning the whole concept of dating & pickup. We looked at what we ultimately wanted and reverse-engineered a way to get it. We wanted to be happy. We wanted to be the best version of ourselves and we wanted to ultimately find the right girl for us. As we matured, our game should adapt and change for new wants and needs. We wanted total autonomy to be who we are and still get the girl.

How We Fixed It

We looked in the best place possible - the science books. We looked at:

The elements of self confidence
The art of conversation & building rapport
What are the habits of successful people
The psychology of body language
Mastery - what it takes to succeed

We took that and tailored a way to make it happen where we were allowed to be ourselves - without pick up lines, routines and lies.

The women, they came one by one

Once we realised we were on to something, everyone noticed. We walked differently. We talked differently. We treated the women and each other with respect. And best of all, we had more dates than we knew what to do with.

School of Attraction was born

In 2008, we started out by giving out free coaching. Soon we realised we could make a huge impact in men’s lives,and give them a life-changing experience. Best of all, the changes would be permanent.

Over time the community grew into hundreds of ‘Sincere Seductionists’ - men who date with honesty and integrity.

Long-term Courses

Over 60 hours of coaching for long-term success. Most intensive program in the world

Massive Social Network

Be part of Sydney’s biggest and most active dating community

Ethical Pickup Techniques

Sleep at night knowing we use proper self development techniques backed by science. No Bulls%#t

Lifetime Support

Long term 24 hour support through forum, email and phone.

Custom Wingman Service

Go out on any night and have your choice of wingman to go out with. Anywhere, Anytime.

Ongoing Feedback

Receive ongoing feedback from coaches and students. refine your technique.

The Honour Code We Live By

A great man doesn't lie to, manipulate, or deceive women
A great man is never afraid to tell a woman what he wants, he never gives mixed messages
A great man makes sure he has fun wherever he goes
A great man never compromises his own values for a woman
A great man doesn’t create false excuses to talk to a woman
A great man doesn’t need a woman’s approval to be himself
A great man doesn’t neg or put a woman down in order to try and raise his own value
A great man has respect for women and expects women to respect him in return

Watch This Documentary Following 5 Students Through One Of Our Programs

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The Coaches

With years of experience and hard work, each of our coaches know how to generate results


Head Coach/Founder


Busting Through Limiting Beliefs


Dr. Love


Making IT Sexy


The Perfect Blend Of NLP And Psychology

The Support Team


Client Tiger Handler


Joint Venture Virtuoso


Business Development Shaker

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