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All material based on peer reviewed scientific research and psychological principles


Don't change who you are, use honesty and integrity to build attraction


Long term training solutions with 100% guaranteed long term results

The Problem With The Existing Pickup Industry

For over a decade the pickup artist industry was trying to to help men attract, talk to and date women.

The problem was that most methods taught men to lie, cheat and manipulate women to get what they wanted. We had a problem with that.

Making women feel bad isn't just morally bad, but it's a very emotionally unhealthy way for men to go through life.

So we did some digging and here's what we found.

Research demonstrates manipulation leads to long term resentment making relationships unsustainable
Women know a man is lying with 94% accuracy, only women often let men get away with it
A Recent poll showed the #1 reason women reject men is Fakeness or Untrustworthiness
Studies show that when you hurt others, it is massively damaging to your self esteem

So off we went in search of a better solution...

We looked at redesigning the whole concept of dating & attraction. We realised that more than just date lots of girls, men really wanted to be able to find that one amazing woman to settle down with. We wanted men to be happy. We wanted men to be the best version of themselves and they wanted to ultimately find the right girl for them. We realised that if men learned to attract women in a confident yet sincere way, then both men AND women would be happier and the world would be a better place.

How We Fixed It

We looked in the best place possible - the science books. We looked at:

The elements of self confidence
The art of conversation & building rapport
What are the habits of successful people
The psychology of body language
Mastery - what it takes to succeed

We took that and tailored a way to make it happen where we were allowed to be ourselves - without pick up lines, routines and lies.

The results, they began to flood in

Once we realised we were on to something, everyone noticed. Men walked differently. Men talked differently. Men treated the women and each other with respect. And best of all, they were dating a much better quality woman than they ever imagined, because they were no longer 'preying' on women with low self esteems as had been so common in the pickup industry.

School of Attraction was born

In 2008, we started out by giving out free coaching. Soon we realised we could make a huge impact in men’s lives,and give them a life-changing experience. Best of all, the changes would be permanent.

Over time the community grew into hundreds of ‘Sincere Seductionists’ - men who date with honesty and integrity.

Long-term Courses

Over 60 hours of coaching for long-term success. Most intensive program in the world

Massive Social Network

Be part of Sydney’s biggest and most active dating community

Ethical Attraction Techniques

Sleep at night knowing we use proper self development techniques backed by science. No Bulls%#t

Lifetime Support

Long term 24 hour support through forum, email and phone.

Custom Wingman Service

Go out on any night and have your choice of wingman to go out with. Anywhere, Anytime.

Ongoing Feedback

Receive ongoing feedback from coaches and students. refine your success.

The Honour Code We Live By

A great man doesn't lie to, manipulate, or deceive women
A great man is never afraid to tell a woman what he wants, he never gives mixed messages
A great man makes sure he has fun wherever he goes
A great man never compromises his own values for a woman
A great man doesn’t create false excuses to talk to a woman
A great man doesn’t need a woman’s approval to be himself
A great man doesn’t neg or put a woman down in order to try and raise his own value
A great man has respect for women and expects women to respect him in return

Watch This Documentary Following 5 Students Through One Of Our Programs

Youtube Video

The Coaches

With years of experience and hard work, each of our coaches know how to generate results


Head Coach/Founder


Business Attraction Specialist


Dr. Love


Making IT Sexy


The Perfect Blend Of NLP And Psychology

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